The Fred Perry laurel wreath has developed into one of the best known and most instantly recognisable logos in the fashion world. Fred Perry is unique. Adopted as the wardrobe of British youth culture for over 50 years, Fred Perry has street credibility and status that is impossible to manufacture. It is the only brand that has stayed true to its musical and cultural roots and through this relationship with music and it's own disctinctive style, the brand has retained its independent spirit.

As significant and relevant today as it has ever been, Fred Perry earns its rightful place at the forefront of British youth fashion. Once again, the intrinsic credibility of the Laurel has passed seamlessly from one generation to another.

• Fred Perry