In the 1950s, three brothers, Jack, Bob and Bill O'Neill, opened a surf shop in a garage across the Great Highway in San Francisco, a sand dune away from their favorite bodysurfing break. Jack, Bob and Bill created the modern-day surf shop. There they sold the first wetsuits, a few vests he made from gluing together pieces of closed cell foam. From that very garage the O'Neill brothers expanded the average surfer's playground to include locations from Steamer Lane to J-Bay, and from Antarctica to reef breaks off the coast of Iceland.

• O’Neill