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PONY is an American brand of shoes and (sports) clothing. The PONY brand was founded in New York in 1972 (Product of New York). The PONY brand has been worn by top athletes in every major sport, including the FIFA World Cup, the NFL's Super Bowl, the MLB's World Series and the NBA Finals. In sportswear, PONY designed various football kits in the 1990s for football clubs such as Tottenham Hotspur, West Ham United, Coventry City Norwich City, Southampton and even more football clubs from England, Scotland and Mexico.